Nipsey Hussle’s Marathon Brand Launches New Burger Spot in L.A.

Nipsey Hussle’s Marathon brand is expanding into the restaurant industry with the launch of Marathon Burger in Los Angeles.

The grand opening is set for March 1, 2025, at Melrose and Gardner, near the original Marathon clothing store. The first 100 customers will receive complimentary meals.

Inside, the restaurant will feature images of Nipsey, reflecting his lasting influence. The concept was developed by his brother, Samiel "Blacc Sam" Asghedom, and initially launched as a pop-up in October 2024.

The menu includes smash burgers made with Wagyu beef, grilled onions, house-made pickles, and a secret sauce. Fries, wings, and milkshakes will also be available.

The Marathon team sees this as another step in fulfilling Nipsey’s vision of a full lifestyle brand, spanning music, fashion, food, and entertainment.

This venture continues his legacy of community development and entrepreneurship, strengthening his impact on Los Angeles.